Summer 2011, faced with yet another rainy ride home from the office, designer and avid cyclist Staffan Weigel rips a piece of cardboard and sticks it underneath his saddle just to get home reasonably dry.
Surprised by the positive result, he decides to develop it into a mudguard concept together with a couple of cyclist friends. True to the Gothenburg humor tradition, they call the project Ass Savers. Quite satisfied with the finished product, the friends post a short video of the product online.
The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Weigel quits his daytime job to fully focus on the new company. Today the Ass Saver has come a long way, and the promising concept has matured into a proven patented invention alongside other show-stopping products such as The FendorBendor and The Mudder. More than one million Ass Savers have been sold and the brand that started as a joke is now recognised by millions of cyclists all over the world.
Protecting face and headset bearings
Mounts easy and securely with antislip straps
Fits all cross/gravel forks
Super lightweight, only 21 grams
Suitable for tire widths 32-55 mm
MSRP: 11.95 EUR
Fendor Bendor Big Detour Collection
The Detour Kollection is a tribute to those who finds a roadblock as the mark of something great ahead, rather than a dead end.
Easy to mount, no tools required
Perfect for Bikepacking or Gravel
Super lightweight, only 61 grams
Protects your bags from dirt and water
Designed by Jesper Jonsson
MSRP: 14.95 EUR
Keeps your feet dry on wet roads
Universal fit for all bike types
Cable routing friendly
Mounts in seconds, without tools
Suitable for 23-42 mm tires
MSRP: 11.95 EUR