Summer 2011, faced with yet another rainy ride home from the office, designer and avid cyclist Staffan Weigel rips a piece of cardboard and sticks it underneath his saddle just to get home reasonably dry.
Surprised by the positive result, he decides to develop it into a mudguard concept together with a couple of cyclist friends. True to the Gothenburg humor tradition, they call the project Ass Savers. Quite satisfied with the finished product, the friends post a short video of the product online.
The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Weigel quits his daytime job to fully focus on the new company. Today the Ass Saver has come a long way, and the promising concept has matured into a proven patented invention alongside other show-stopping products such as The FendorBendor and The Mudder. More than one million Ass Savers have been sold and the brand that started as a joke is now recognised by millions of cyclists all over the world.
Small mudguard for mounting on the triple clamp.
Application: cyclocross, gravel bike
Easy mounting by 2 non-slip Velcro straps
Suitable for 700C from 32-55mm tire width
Effective splash protection for headset bearings
Material: 0.8mm polypropylene
MSRP: 13.00 EUR
Long, foldable mudguard for tool-free attachment between the seat stays
Range of use: Trekking, Touring, Commuting (Regular) | MTB (Big)
Easy mounting by using the origami principle
2-fold (regular) | 3-fold (big)
Attachment by means of Velcro fastener incl. 3M protective film
Suitable for tire widths between 32-55mm
Material: 1mm polypropylene
Dimensions: 540x65m (regular) | 555x80mm (big)
Weight: 50g (R), 61g (B)
MSRP: From 17.00 EUR
Ass Saver Regular
Rear mud guard for toolfree attachment on standard rail saddles, also with carbon rails
Intended use: Road, Cyclocross, Singlespeed, Gravel
Simple mount by using the origamic princilple
New patented FLIP-TIP™ attachment system
Suitable for tire widths between 23-35 mm
Material: 0.8mm Polypropylen
MSRP: From 10.00 EUR