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In 1972, when in Europe, and in a particular way in Italy, motocross and enduro were emerging, in Prato, Tuscany, in the heart of that Italy where the imagination of some of the greatest people in history of motorcycle industry became reality, AIM was born, a firm whose innovations will leave their mark in the world of enduro and moto cross competitions. AIM is an adventure lasting fifteen years, studded with successes and innovations which are still used today in the motorcycle world.

Towards the end of the eighties, however, a new discipline emerged globally, ready to open doors in a future that was still unknown, mountain biking. In 1987, Formula was born, devised by the same minds which had made AIM a reference in the motorcycling world, born from the same passion. The goal of this group of men and women is simple and at the same time pioneering, bringing technology of the motor world into the mountain biking one. In other words, Formula was born with the intention of becoming innovation leader.


Selva R


Selva R represents the “state-of-the-art” of custom tuning for MTB forks. The 2Air technology allows a very precise tuning of the air side. Thanks to the two separate air chambers, you can set the pressure of the positive chamber (Silver) according to weight, like any traditional forks, in addition to that you can also change the pressure of the negative chamber (Bronze) in order to fine-tune the response of the fork in the first part of the travel.

MRSP: 1,350.00 EUR

Cura X


Light high-end disc brake for XC and XC-Race

Completely bleeded brake system with mineral oil

Axial master cylinder for ergonomic and intuitive modulation and intuitive modulation

Carbon brake levers

Forged aluminum master cylinder and caliper

Right/left flip-flop mount with titanium hardware

Several bleeding ports

Two-piece PM caliper with 24mm pistons

Incl. organic brake pads

Hose length: 175cm

MixMaster optional

SpeedLock optional (caliper side only)

System weight: 319g (160mm disc rotor, 85cm hose)

Disc rotor and adapter mount available seperately

MSRP: 232,00 EUR (black), 237,00 EUR (gold)




Neopos represents the next evolutionary step in air suspension, a cutting-edge innovation that will change your riding experience. Neopos stands for “new positive”, a technology that improves the behavior of the fork’s positive air chamber, which will allow your air fork to reach a level of comfort, response and predictability unimaginable before this time.

MSRP: 23.40 EUR




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