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We are a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors.

But we see “urban” as an attitude rather than a geography. Our products are not only for the city, or only for bikes, despite our cycling heritage. Urban to us is modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties. We like to sprinkle some of this urban flavour across our cycling and outdoor products.

The culture at Knog is about expression. Hence the speech bubble in our logo. Everyone is encouraged to express their opinion and is given the opportunity to challenge the status quo.

We seek out what is boring, inconvenient, ugly etc and re-think how these simple - or complex - products look, feel and function. The famously simple Oi bell launched on Kickstarter, and the modular PWR range are examples of that spectrum of design.

In short, we’re more into revolution than evolution, shock and awe more than “aww”.


Blinder 500 & 700


Compact LED bicycle lamp with USB charging

Light output: 140 lumens white LED and 10 lumens red LED

Front light with side visibility - Housing surface with soft touch rubber TPU coating

Built-in lithium polymer battery with built-in USB charging plug

Charge level/low battery indicator

Runtime max.: 2.5h (front), 3.5h (rear)

Tool-free Velcro fastening

100% waterproof

Weight: 65g (front), 30g (rear)

MSRP: 29.99 EUR (front), 24,99 EUR (rear), 54.99 EUR (Twinpack)

SCOUT bike alarm- and finder


Integrated device with bike alarm and tracking capability

Motion-sensitive bike alarm with 85 decibels

Tracking via Apple "Where is?" App technology (tracking option for Android in planning)

Own Knog Scout app for alarm (de)activation, plus various setting options

Secure mounting via security screws, either discreetly under bottle cage or with neon yellow cover

Integrated, USB-C rechargeable battery with approx. 6 months runtime

Multi-functional LEDs for displaying pairing and activation status as well as battery level

Waterproof IP67 rating

Weight: 25g

MSRP: 59.99 EUR

Oi & Oi Luxe bells


Oi Classic

Ring-shaped bicycle bell in independent, elegant design.

Material: aluminum and plastic

Handlebar diameter Small & Large: 22.2mm, 31.8mm

Recess on the clamp for cable

Width: 15mm

Weight: 18g & 25g

Included in delivery: Oi bicycle bell, instruction manual, Allen key

MSRP: 19,99€

Oi Luxe

Noble, ring-shaped bicycle bell in an independent, compact design

Available for two handlebar diameters:

Small: 22.2mm

Large: 23.8-31.8mm

Ring-shaped sound body made of CNC-machined aluminum

CNC machined brass clapper with newly designed lever

Metal Injection Moulded (MIM) stainless steel clamp

Stitched shim made of vegan imitation leather

Recess at the clamp for cable

width: 15mm

MSRP: 39,99€




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