OUR OBSESSION IS YOUR FREEDOM

We are a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors.

But we see “urban” as an attitude rather than a geography. Our products are not only for the city, or only for bikes, despite our cycling heritage. Urban to us is modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties. We like to sprinkle some of this urban flavour across our cycling and outdoor products.

The culture at Knog is about expression. Hence the speech bubble in our logo. Everyone is encouraged to express their opinion and is given the opportunity to challenge the status quo.

We seek out what is boring, inconvenient, ugly etc and re-think how these simple - or complex - products look, feel and function. The famously simple Oi bell launched on Kickstarter, and the modular PWR range are examples of that spectrum of design.

In short, we’re more into revolution than evolution, shock and awe more than “aww”.